my expertise

build your community

Scaling creator programs that grow with your brand.


  • Evergreen influencer program strategy & management

  • Paid, organic & gifting campaigns

  • Ambassador program development

  • Creator sourcing & relationship management

  • ShopMy strategy

  • Collegiate program development

  • Campaign reporting & insights

shape your narrative

Build the foundation for how your brand is introduced, understood and remembered.

  • Brand messaging

  • Product storytelling

  • PR strategy

  • Press kits & media materials

  • Media pitching

  • Editorial opportunities

bring your brand to life

Create meaningful experiences that strengthen connection with your brand.

  • Event strategy

  • Budget management

  • Vendor management

  • Guest list curation

  • Creator & influencer management

  • On-site production

amplify your launch

Extend your launch beyond your own audience through strategic collaborations.

  • Brand-to-brand partnerships

  • Celebrity & creator collaborations

  • Co-branded campaigns

  • Consumer & creator activations

  • Pop-ups

  • Retail & experiential marketing